An online upstart that uses a mix of algorithmic and human curation to deliver boxes of clothing with the correct fit tops Fast Company’s annual ranking of the 10 most innovative retail companies.
The ranking combines familiar retail powerhouses Target and Nike with such fast-rising digital natives as Stitch Fix (No. 1 on the list), Zola and Brandless. Also making the list are less familiar players such as CaaStle, a clothing-as-a-service platform that partners with traditional retailers to create a rental service — complete with dry cleaning services — for their clothes.
Here is a brief review of the Fast Company retail rankings.
1. Stitch Fix: For using data to design clothes that fit great
2. Target: For minting billion-dollar house brands
3. Zola: For making wedding planning as joyful as the wedding
4. Shopify: For giving anyone the same tools as the retail giants
5. Iris Nova (Dirty Lemon): For turning texting into the next great retail channel
6. Nike: For going direct to consumers with compellingly experiential store concepts
7. Brandless: For expanding its vision for affordable everyday items to housewares and baby and pet care
8. CaaStle: For powering clothing as a service for traditional retailers such as Ann Taylor, Express and New York & Company
9. Farfetch: For embracing streetware in its luxury portfolio by acquiring Stadium Goods
10. Room & Board: For raising the bar in the minimum wage fight