New York City piano, karaoke bar coming to Detroit’s Siren Hotel

New York bar owner Paul Devitt considered opening a drinking spot along the main drag of Detroit’s Corktown neighborhood two years ago, but opted instead for downtown.

After discussions on spaces in Corktown and in the city’s core along Woodward Avenue, Devitt has settled on bringing an outpost of his piano and karaoke bar to the boutique Siren Hotel at 1509 Broadway St.

Sid Gold’s Request Room is a vibrantly colored New York City watering hole and restaurant that encourages patrons sing along with nightly piano players. Their tunes range from 1950s top-40 hits to soul, funk, and ’90s pop and rock. They share the venue with cabaret, burlesque and comedy performers.

Devitt and co-founder Joe McGinty expect to open the Detroit Sid Gold’s location, which will be its second, in October. It will be at 1515 Broadway St., next to the historic Wurlitzer Building that houses the Siren.

As part of the hotel, owner and operator ASH NYC, a Brooklyn, N.Y.-based real estate developer, also occupies the first floor of the building next door.

The Siren started taking guests and began a staggered opening of its food and beverage options in April, after a $22 million build-out and renovation.

Lower rent and the smaller, more manageable space brought Devitt to sublease from ASH NYC instead of leasing his own storefront.

He has a 10-year lease with a five-year option and expects to invest $500,000 building out the 1,700-square-foot space and creating the bar. It’ll have two rooms: a front lounge and a back bar with a piano, seats for karaoke singers encircling it. Customers will enter through a back alley between the Siren and the Element Detroit hotel.

Devitt previously planned to open a different bar, his hair salon-themed bar chain with five locations called Beauty Bar, in Corktown along Michigan Avenue. But (around two years before Ford Motor Co.’s Corktown campus plans beckoned 5,000 workers to the neighborhood) it didn’t seem to Devitt like there’d be enough foot traffic. He was entranced by downtown as an emerging market but one with a louder nighttime street crowd.

“Downtown, this is where we need to be, this is where all the action is,” he said. “I wanted more density.”

Devitt said he expects the New York City karaoke bar to work well in Detroit with little change. But the new bar will have slightly lower drink prices than New York’s, and it won’t serve food. A can of beer will go for $5, with cocktails up to around $12.

Retail, restaurant roll-out

The Siren Hotel’s other options for eating and lounging are:

  • A lobby coffee bar from Populace Coffee Roasters of Bay City.
  • A cocktail lounge called Candy Bar, with Chef Kate Williams of Lady of the House in Corktown as a managing partner.
  • Albena, an eight-seat tasting counter with a Great Lakes theme that is run by Garrett Lipar, a local chef and James Beard nominee known for the restaurant Torino in Ferndale.
  • The Roof, a rooftop bar with views of the city, Windsor and Comerica Park that is yet to open.
  • Karl’s, an 85-seat restaurant, bar and lounge on the second floor with classic American dishes, a focus on responsible food sourcing and fresh baked goods. Chef Williams
  • will run
  • Karl’s, which ASH NYC expects to open later this year.

The hotel also houses a location of floral design company Pot + Box and will open a two-chair barbershop from Sebastian Jackson of Detroit-based Social Club Grooming Co.

The Siren’s opening comes as part of a wave of new hotel investments in and around downtown Detroit.

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