A national furniture retailer opened its first Michigan location in Grand Rapids.
Design Within Reach recently opened its new studio in Breton Village Mall, at 1872 Breton Village Road SE in Grand Rapids.
The retailer is owned by West Michigan-based MillerKnoll, the combined brand of Herman Miller and Knoll.
“With a longstanding history in Michigan and close ties to this vibrant design community, we’re excited to open our newest DWR studio in Grand Rapids,” said Andi Owen, CEO of MillerKnoll. “A short drive from our corporate headquarters, this new studio strengthens our retail presence in the area and provides a dynamic way for our customers and employees to experience authentic modern design from our collective of brands.”
The 4,442-square foot studio will feature displays curated to showcase various styles of modern design.
Unlike a traditional showroom, Design Within Reach has layered textures and details to “create an evolving sense of home” throughout the space, the company said. Aesthetic choices include hearth-inspired brickwork and a sunken living room-style consultation area.
“We are always exploring opportunities to evolve and elevate our offerings,” said Debbie Propst, president of global retail at MillerKnoll. “We believe good design solves problems, and our Grand Rapids studio will provide an intimate, approachable and personal experience for our customers in the region.”
Design Within Reach is open 10 a.m.-7 p.m. Monday-Friday, 10 a.m.-6 p.m. Saturday and 12-5 p.m. Sunday.
The new studio marks the 35th store for Design Within Reach, with the next closest studio in Chicago.