Massage Envy is expanding in out west.
The therapeutic massage and skin care services company signed a deal with Novarus Wellness Concepts to expand the brand through the purchase of existing franchised locations and the development of additional franchised locations. Novarus, a Denver-based venture capital firm owned by two longtime Massage Envy franchisees, has signed on to add 70 additional franchised locations to its portfolio during the next five years in the Rocky Mountain and Great Plains states.
Novarus is looking to expand by eight or nine locations annually through the development of additional units and acquisition of existing locations. Novarus intends to explore the opening of a franchised location in the only state currently without a Massage Envy franchised location: Wyoming.
The agreement with Novarus is part of Massage Envy’s ongoing strategy to optimize its franchise group through multi-unit operators. The brand is looking to accelerate and strengthen its national footprint by partnering with experienced operators who can dedicate resources to help ensure each franchised location is set-up for success.
Massage Envy, based in Scottsdale, Arizona, has more than 1,150 franchise locations in 49 states.