Inside CitizenM’s New York Flagship, The World’s Tallest Modular Hotel - Sachse Construction
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Inside CitizenM’s New York Flagship, The World’s Tallest Modular Hotel

Amsterdam-based “affordable luxury” hotel chain citizenM is set to expand significantly in North America, revealing plans to build a dozen more hotels in the U.S. by 2020.

CitizenM opened its Bowery hotel last month as the brand’s new flagship in New York City, joining citizenM Times Square as the company’s second location in the U.S. and 13th in the world. Founded only 10 years ago, citizenM creates modular hotels for guests with an appreciation for art and design.

According to a press release, in the next two years, the company plans to start construction on a dozen more hotels in North America, including locations in the U.S. like Seattle, Boston, Washington D.C., San Francisco, Los Angeles and Miami. By 2020, it will seek to have more than doubled its portfolio to 40 total hotels internationally.

 The brand’s “affordable luxury” concept seems oxymoronic at first, but citizenM CMO Robin Chadha believes that it can be accomplished through the company’s modular concept, which means every single room in the hotel is built identically. This will help citizenM achieve its ambitious plan to grow from two to 14 hotels in the U.S. in just two years, and more than double its footprint globally.

CitizenM Bowery towers at 20 floors of 300 identically sized rooms, which makes it the tallest modular hotel in the world, according to Chadha. The 21st floor consists of a large rooftop bar and terrace, while a public plaza out front of the building features a 5,000-square foot wall mural by Jonathan Cohen.

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