Human Psychology As An Essential Tool For Building Smart Real Estate - Sachse Construction
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Human Psychology As An Essential Tool For Building Smart Real Estate

An enviable title for any city’s reputation or economic status is to be ranked on a list of the best places to live in the world. Often, these lists identify traits of the most innovative, efficient or prosperous places across the globe. Design in smart cities — urban areas where human and social capital combine with information and communication technologies (ICT) to create sustainable and cost-efficient environments — considers the lives and roles of people in its infrastructure. A major strength of smart cities is the way in which they highlight the importance of human health in design.

While the new wave of sustainable architecture and design within office spaces prioritizes health, comfort and safety, an aspect commercial real estate often fails to recognize on a multifunctional level is the role of human psychology.

Since smart cities already lay the foundations for human-centric design principles, these psychological concepts can help complement their mission:

Bo-miljø And Human-Centered Design Concepts

Currently, high-end technologies used within smart cities provide an efficient — rather than effective — way of operating, but they don’t always offer optimal environments for citizens. Yet, when technology is utilized to provide inclusive, stimulating and interconnected modes of communication and information sharing within physical space, it can transform an environment in the form of a Bo-miljø, or living environment, theory of design.

 The Bo-miljø philosophy was conceived by Ingrid Gehl and formed from systematic research by Ingrid and her husband Jan Gehl. They found that towns and cities with thriving and lively activity were often built before the arrival of post-WWII rational concepts of design, which modeled buildings and streets as a system of machines. Ingrid Gehl argued that cities could meet the demand for human contact or privacy, enhancing how we experience, learn, create, share, play or even exercise. Gehl offered eight principles, or environmental requirements, that can help shape more happy and humane living environments: human contact, privacy, varied experiences, purposefulness, play, structure and orientation within environment, ownership and identification with the community and space, and aesthetics and beauty.

To implement these changes, modern real estate investors should focus on establishing opportunities for bo miljø activities like walking, playing and conversing in high-traffic areas, but also in public areas or neighborhoods with limited resources. Including these principles in commercial buildings can further establish a well-developed human psyche. Already, we’ve seen major cities like New York City and Philadelphia implement high-rise parks for walking, exercising and conversing.

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