August, 2018 - Sachse Construction - Page 2

U.S. Consumer Confidence Surged in August to Near 18-Year High

A measure of economic confidence among American households rose in August to its highest level since October 2000.

The Conference Board on Tuesday said its index of U.S. consumer confidence climbed to 133.4 in August from 127.9 in July. The August reading well exceeded economists’ expectations.

Factors including a buoyant job market and rising incomes are helping Americans feel better about the economy.

“Going into August, all signs were green for continued increases in consumer sentiment and consumer confidence. So that’s what we’re seeing in the headline number here,” said David Deull, principal economist at IHS Markit.

A gauge of household assessments about the present economic situation increased in August, while an index tracking expectations for the future also rose after declining in June and July.

“Overall, these historically high confidence levels should continue to support healthy consumer spending in the near term,” said Lynn Franco, the Conference Board’s director of economic indicators.

This increasing optimism about the economic outlook also “suggests a degree of skepticism about trade, inflation or anything else knocking the economy off track,” said Jim Baird, chief investment officer at Plante Moran Financial Advisors, in a note to clients. “Should either of those evolve into a larger problem, consumers may be caught by surprise.”

Some 42.7% of survey respondents in August said jobs were plentiful, similar to a month earlier when 42.8% reported jobs were plentiful. The number of households describing current business conditions as good increased in August to 40.3% from 38.1%

Older Americans’ Soaring OptimismConfidence among Americans 55 and over inAugust reached the highest level in nearly 18years, helping close the gap with youngerAmericansConsumer confidence by ageSource: Conference Board
RECESSION55 and over, Aug. 2018, 131.955 and over, Nov. 2000, 132.5Under 3555 and over2000’05’10’15050100150200

Consumers’ buying plans improved across several categories. This contrasts with recent months, in which the percentage of Americans planning to make major purchases such as a car, home or washing machine, had fallen.

Confidence rose for many groups, including older Americans, whose sentiment jumped to the highest level in nearly 18 years.

Measures of U.S. household and business confidence jumped after the 2016 presidential election and have remained high, buttressed by underlying strength in the economy.

Still, other measures of consumer confidence show Americans’ rising concerns. The University of Michigan’s index of consumer sentiment slid in August to its lowest level in nearly a year, weighed down by household pessimism regarding rising prices.

How To Design for Senior Citizens

The population’s aging phenomenon is occurring worldwide. We say phenomenon because all population pyramids are reversing, which means birth rates are steadily decreasing over the years, and at the same time, life expectancy has been increasing. Thus, the elderly population is growing at a faster rate than children.

According to IBGE (Brazilian Institute of Geography and Statistics), in 2017 there were more than 30 million people over the age of 60 in Brazil (14.6% of the population). To understand this growing demographic, let’s take a look at other countries’ statistics. Mexico’s total population is about 28 million, the size of Australia’s and New Zealand’s combined population. We are talking about a demographic the size of a country.

The issue with these statistics is the rate at which we have reached these numbers. While developed countries such as France took 115 years to make this demographic shift, developing countries such as China took around 27 years. It’s what we call a rapid demographic transition. That means that while developed countries could gradually prepare themselves by adapting services, politics, and infrastructures dedicated to an older population, developing countries are in a situation where there is not enough care for these individuals. Thus, a lower quality of life for our elders.

And who are they? In Brazil, a person over 60 years old is considered an elder, while in developed countries it is usually over 65. It would be easy if defining people was as simple as that, by age. But it isn’t.

Our old age is the result of our environment and the choices we have made. According to the WHO (World Health Organization), six items influence how we will age. These determinants are social, economic, behavioral, personal, the available social and health services, and the physical environment. We can reach old age as active individuals or as having an advanced level of frailty that compromises our functional abilities. To keep the elderly population healthy and active is a necessity and not a luxury.

But how do we keep the elderly population active? There are four pillars that are currently considered: health, continued learning and education, social participation and security, and protection.

As architects and urban planners, there is a lot we can contribute, be it on the public policy front or directly in the physical environment. We can work with the macro scale of cities and the small scale of dwellings.

Regarding cities, the most important problems are related to accessibility, public transportation, and services. A recent study from USP (Sao Paulo University) analyzed the databases of bus lines, subway, and trains, senior and disabled people exclusive parking spaces; relief and grade; as well as the accessibility of service and retail establishments in the city of Sao Paulo. It is clear from the findings that the expanded city center offers better conditions, Bráz being the first district on the list, followed by República and Sé. In the last positions, we find the districts of Iguatemi, José Bonifácio, and Cachoeirinha. To see the entire rank, access this link. If we cross this data with the districts that have the largest number of older people, it is possible to draw a focused and efficient improvement plan. We rely a lot on political will, but our associations can add pressure to make them a reality.

In 2012, the State of Sao Paulo created a program called “the elderly-friendly city,” but it was only until January 2018 that the city has adhered to it. Now there are 670 cities studying and promoting initiatives in the State. “Currently, the City Hall’s social assistance network has 134 specific services aimed for the elderly, such as Day Centers and Reference Centers for daytime activities, and special Living Centers and long-stay institutions for refuge. Together, these centers serve about 15 thousand people”, says the City Hall. It is little considering that the city is home to around 1.4 million elders; a huge field for architects and urban planners.

To aid the quest for better quality of life for the elderly in cities, the United Nations launched the guide “Measuring the age-friendliness of cities – A guide to using core indicators”. When it comes to the physical environment, it lists the following items:

  •          Planning and land use
  •          Public space and public buildings design
  •          Housing design and cost options
  •          Means of transportation design

Among these items, we should consider the ability to traverse the city, the accessibility of public spaces, buildings, and means of transportation, and the ability to afford housing and security. All these items impact the health and well-being of the elderly. Many guides found online can be used as a starting point in the creation of one’s own.

For those in search of something practical and to the point, this is the check-list suggested by WHO when it comes to physical aspects.

External Areas of Spaces and Buildings

  •          Public spaces should be clean and pleasant.
  •          Provide safe and well-kept seats and green areas.
  •          Paved sidewalks, free of obstacles, and exclusive to pedestrians.
  •          Anti-slipping flooring wide enough for a wheelchair. Curbs adapted to access the roadway.
  •          Safe crosswalks adapted to different needs, having anti-slipping paving, visual and audio communication signals, and adequate crossing time.
  •          Pedestrians must have priority in crossings.
  •          Bike lanes separated from the pedestrian area.
  •          Good lighting, police surveillance, and community education.
  •          Services should be placed near each other and accessible.
  •          Special customer service, such as separate waiting lines.
  •          Good signage inside and outside of buildings, with enough seats and bathrooms, lifts, ramps and accessible stairs.
  •          Enough public toilets in external and internal areas, in good conditions.


  • Enough affordable housing in safe areas and near services and community support.
  • Affordable maintenance services and support.
  • Well built and designed housing, providing safety, comfort, and shelter.
  • Accessible interiors guaranteeing free movement in all rooms and corridors.
  • Renovating housing for the elderly population needs to affordable.
  • Public and private affordable rent that can provide suitable housing conditions.
  • Affordable housing for the elderly whose health needs are more delicate and urgent. The ability to access care from nearby.

Designing for the elderly is complex. There are two main issues to be considered: emotional and physical safety.

A home is a lot more than a shelter; it is the place where one builds one’s life. It is their corner of the world. It’s a place for memories, current experiences, and future dreams. It’s where one recognizes oneself.

The 37th article of the statute says that “the elderly have the right to decent housing, with a natural or substitute family, or unaccompanied by family if it is their wish, or even in private or public institutions.” If a healthy, elderly person desires to live alone, you must give them that right. Often this wish is ignored because of the family’s fears, which can be overcome by a good automated support system, for example.

In the beginning of the article I mentioned the fact that the elderly population is different within itself and that there are many different levels of functional ability. A house destined to a completely independent person is very different from one for a disabled person. It is true that some losses are common to all, particularly those that affect the senses, like sight, hearing, tact, smell, and taste. The muscular, connective, bony, neurological, cardiopulmonary, gastrointestinal and genitourinary systems are also affected. That’s where things get difficult. Each elder will have a different loss in every one of those systems. To design a house that answers to every loss is expensive and unnecessary.

In this website, I provide an e-book with a basic checklist for designing homes for the elderly. It broadly covers the mild losses and can be done by the owner.

  • Uniform lighting with no shadow areas.
  • Extra lighting in work areas, such as desks and counters.
  • Matte leveled anti-slipping floors.
  • Wide corridors, enough for the circulation of a wheelchair and two people walking side-by-side.
  • Grab bars in strategic places such as bathrooms and corridors.
  • Resting areas when there are great lengths to be walked.
  • Keep passages free of obstacles such as loose wires, toys, furniture, and low objects.
  • Avoid using carpets.
  • Furniture and cabinets at an appropriate height.

If the architect wishes to be more precise in their decisions, speak with the user to understand what their biggest challenges are.

Katz index is a great tool to evaluate the dependence degree in basic daily activities, the ‘ABVD’, where activities such as bathing, dressing, toileting, transferring from the bed to a chair, continence, and feeding are evaluated.

In situations where the architect is designing for a general public, the former tips may help, but if the elder or a group of elders has a specific limitation such as Alzheimer, for instance, or Parkinson, it will be necessary to learn more about the disease.

How do you design a home for someone with Alzheimer? A group of architects from the Netherlands developed the Dementia Village with this scenario in mind. An entire neighborhood, with houses, squares, and stores for elders who share this type of dementia. It is an enclosed community. All the houses open to squares and every group of houses has its own style. There are seven in total. Some more classic, some modern… whichever style the owner prefers. The squares are also different among themselves. This helps to create the natural dynamic of cities and facilitates orientation. The dweller is free to go anywhere. The workers don’t wear uniforms and are trained to help them. The most interesting part of this project is that this configuration allows the person to keep their independence and autonomy, but with safety. Another interesting point is that the theater and the restaurants are open to the public. They divulged the initiative and the neighboring communities have adhered to the space, which helps to give it less of a confined and institutional atmosphere.

See how an architect’s role goes beyond designing an accessible bathroom or an adequate ramp? The architect plays a fundamental part in the perception that the dweller will have of the space. The architect can and must help to promote the elder’s autonomy, independence, and provide dignity in the use of the space. More than ever the role of architecture becomes relevant, helping to bring a better quality of life so that elderly people can continue to live the present moment in the best possible way.

Investments in Stores, House Brands Helping Target Outpace Rivals

Today’s results from Target serve as confirmation that the American retail sector is enjoying a renaissance. With a good cross-section of customers and a broad exposure to many categories, Target serves as a reasonably good bellwether for the consumer mood. A sales uplift of 7.0%, supported by a 6.5% rise in comparables — the best result in 13 years — proves that sentiment is upbeat and spending fairly carefree.That said, it would be unfair to credit all of Target’s strong numbers to economic conditions. Indeed, Target performed well above the market at the overall level, and in terms of the growth produced at both stores and via its digital channels. In essence, it is outpacing rivals and taking market share. In our view, there are several things that underpin this success.

The first is the investment in stores. The elevated experience at both newer and refurbished shops is driving both customer traffic and conversions, which is one of the reasons why shops contributed 4.9 percentage points to comparable sales growth. For non-food in particular, the shopping experience is more pleasant and engaging with many more points of inspiration and interest. In essence, Target has given people reasons to come and visit and is encouraging them to spend when they do. Despite opposition from some quarters, we have always supported Target’s view that having a modern store base is a critical component of success.

Alongside the uplift in store ambiance has been the investment in and the development of exclusive own lines. Target has been extremely active on this front, building on the success of labels like Goodfellow & Co and Pillowfort, with launches of several new lines including Wild Fable, Original Use, Heydey, and Made By Design. We think these collections are well put together and nicely targeted at different types of shopper needs. In stores, Target has supported the lines with smart promotional materials and has avoided the old trap of merchandising everything in the same way and on the same fixtures. The result is a very compelling and unique group of brands each with a distinct appeal and handwriting.

The results speak for themselves. For example, our data show that Target’s appeal and its penetration of clothing shoppers have both increased steadily thanks to its new lines. There have been particularly sharp uplifts among younger and family shoppers, who are visiting more often and spending more on apparel when they do. The fact that the popular labels are exclusive to Target means that these gains are more easily defended, provided Target keeps on innovating and delivering what the customer wants. We also believe that execution could be better in terms of the uniformity across stores.

New stores, especially smaller format ones opened in urban areas and on college campuses, have also given Target’s growth a boost. These formats are working well and are proving to be extremely productive. They are giving Target access to markets and constituencies that it previously didn’t serve and, as such, they add to revenue rather than cannibalizing sales from existing stores. They give Target scope to drive further gains by modest physical expansion over the next few years.

Today’s strong sales numbers have been delivered alongside an uptick in profits. Admittedly, margins dropped slightly due to higher digital fulfillment costs, but this has been offset by improved merchandise margins on non-food and higher revenue. As a consequence, operating income is up by a respectable 3.6%.

Looking ahead, Target has only modest prior year comparables, so we believe it will be able to produce further strong results and end the year with a flourish.

Report: Coworking Space on the Upswing

Coworking and flexible office space is not a fad; this subsector of the office market is on the rise and it’s expected to be part of the landscape for a long time, according to commercial real estate services firm Cushman & Wakefield’s new report, Coworking and Flexible Office Space.

As noted in the Cushman & Wakefield study, the world has grown increasingly accustomed to flexibility and convenience: smart phones and the internet in the communications arena, and coworking space in the office space market. “The concept is not new—even if the buzz is,” per the report.

What is new, is the numbers. According to the study, which covers 87 markets across the U.S., coworking space in the office sector has mushroomed over the last few years, with 5 million square feet of coworking square footage having hit the market annually since 2015. The rapid expansion is on track to continue in 2018, as 3 million square feet of new coworking space came online in the first half of the year. Numbers, however, can be deceiving. The U.S. office sector comprises 5 billion square feet, of which 47.8 million square feet, or just 1 percent, is coworking inventory.

Combined, six gateway markets—Manhattan, Los Angeles, San Francisco, Chicago, Washington, D.C., and Boston—dominate the coworking subsector, and New York City leads the pack by a wide margin. As of mid-2018, the Big Apple accounted for 12 million square feet of coworking space, 10.7 million of which is located in Manhattan. Los Angeles follows with 3.4 percent. All told, the six markets account for 23 million square feet, or roughly half of all coworking offerings.

“Based on current near-term projections, coworking space could easily triple from its current share in gateway markets over the next decade,” Revathi Greenwood, head of Americas Research with Cushman & Wakefield and lead author of the report, said in a prepared statement. “Total inventory could increase to over 5 percent of office space in many urban markets and as high as 10 percent in some markets.”

More Landlords, More Space

The U.S. is home to more than 200 coworking companies with at least one 5,000 square-foot-plus location, per Cushman & Wakefield’s assessment. International Workplace Group, formerly known as Regus, is one of the oldest coworking space providers, and 29 years after its formation, it still ranks as the largest provider of coworking square footage. WeWork, established in 2010, doesn’t have the age, but has the recognition; it is one of the most well-known names in the coworking industry. The company had roughly 200 locations in the U.S. alone at mid-year, and boasts a current estimated value of approximately $40 billion, compared to IWG’s value of roughly $3.5 billion. In the group of 20 coworking companies with a minimum of 10 U.S. locations, IWG and WeWork are joined by Premier Business Centers, Carr, Knotel and Davinci, to name a few.

“Occupiers’ demand for flexibility is not going anywhere,” David Smith, vice president with Cushman & Wakefield & co-author of the report, said in prepared remarks. “The largest coworking providers continue to expand their portfolios at a dramatic pace.”

Detroit is building a $1 billion ‘city within a city’ on the site of a dead department store

Detroit, Michigan, is in the midst of several redevelopment projects that are quickly transforming its streets.

One of the largest is happening downtown. For nearly a century, a J.L. Hudson Company department store had dominated the corner of Farmer Street and Gratiot Avenue. After the city demolished the building in 1998, it built an underground parking garage on the site, which has stayed vacant until now.

Developers have now begun building an 800-foot-tall tower with 1 million square feet of retail, office, residential, and public space on the site of the former department store. Due to the project’s array of uses, its architects are calling development — which is expected to cost around $1 billion — a “city within a city.”

“The idea that all of these different activities happen on the site on an ongoing basis means that the development is not just one thing, but many,” said Bill Sharples, Principal at SHoP Architects, one of two firms that designed the tower.

OSHA Releases Free Silica Compliance Tools for Contractors

In an effort to help contractors comply with its new Respirable Crystalline Silica Standard for Construction, OSHA has released instructional videos and other free educational materials about the topic.

Some of the aids provided by the agency, Safety + Health reported, are a customizable slideshow presentation to help employers train construction workers; a short YouTube video about how to protect employees from silica dust; a video series on dust control methods for common construction tasks; and a website with answers to frequently asked questions.

The rule went into effect for the construction industry on Sept. 23, 2017, but OSHA delayed full enforcement by a month to Oct. 23, 2017, giving employers more time to comply and the agency more time to develop detailed enforcement guidelines. The deadline for laboratory evaluation of exposure samples started on June 23, 2018.


OSHA reported in May that the most frequently issued citation for violations of the silica rule was the failure on the part of contractors to measure silica dust levels, followed by adherence to recommended alternate air monitoring methods. If it is possible that a contractor’s work could generate silica dust, the inhalation of which can lead to the deadly lung disease silicosis, lung cancer, kidney disease and chronic obstructive pulmonary disease, there are some basic rules to follow.

First, employers must establish and roll out a written plan that has provisions for exposure control and other safety measures and policies for those working around silica dust. Contractors must also choose a competent person to run the program, use alternatives to housekeeping practices that expose workers to silica, offer medical exams to certain employees, maintain adequate records of compliance, and train workers about how they could become exposed to silica dust and how they can limit the danger to themselves.

OSHA also offers a free Small Entity Compliance Guide to help businesses ensure they meet the requirements of the silica standard.

Contractors and some of the trade associations that represent them are often concerned about the cost of compliance with the many standards OSHA currently enforces and sometimes balk at new rules that could put an even bigger dent in their safety budgets. Just as with the silica standard, however, OSHA offers construction industry employers many free resources and information on how to keep employees safe and even offers a no-cost, confidential on-site consultation service for small- and medium-sized businesses. If OSHA discovers hazardous conditions during one of these consultations, employers could be cited. By using the service, employers can also earn a one-year exemption from routine OSHA inspections.

The Markets that Have Seen the Most Construction Starts So Far in 2018

A new report from Dodge Data & Analytics shows that the volume of commercial and multifamily construction starts nationally during the first half of 2018 was $101.4 billion, down 1 percent from last year’s first half, although still 2 percent above what was reported during the first half of 2016.

The New York metropolitan area, at $16.1 billion during the first half of 2018, ranked first on the list. Overall, New York’s activity alone accounted for 16 percent of the development in the nation. Activity jumped by 44 percent compared to the same period last year.

Other markets in the top ten showing growth during the first half of 2018 were Washington, D.C. ($5.0 billion), up 23 percent; Miami, ($4.9 billion), up 34 percent; Boston ($3.7 billion), up 56 percent; and Seattle ($3.2 billion), up 7 percent.

Six markets in the 11 to 20 range also posted year-over-year gains.

The commercial and multifamily total is comprised of office buildings, stores, hotels, warehouses, commercial garages, and multifamily housing.

“Multifamily housing has proven to be surprisingly resilient so far during 2018, following its 8 percent decline in dollar terms at the U.S. level that was reported for the full year 2017,” Robert A. Murray, chief economist for Dodge Data & Analytics, said in a statement. “With apartment vacancy rates beginning to edge upward on a year-over-year basis, banks had been taking a more cautious stance towards lending for multifamily projects. Yet, after some loss of momentum during 2017, several factors appear to be providing near-term support for multifamily housing. The U.S. economy is currently moving at a healthy clip, with steady job growth bringing new workers into the labor force. The demand for multifamily housing by millennials remains strong, given their desire to live in downtown areas while the increasing price of a single family home and diminished tax benefits may be dissuading some from making the transition to single family home ownership. As shown by this year’s surveys of bank lending officers conducted by the Federal Reserve, the extent of bank tightening for multifamily construction loans is not as widespread as a year ago.”

Fast Food Slowed Down: What’s Behind the All the Redesigns – and Is It Enough?

Some restaurants don’t need a review to get attention. You might know them for their longevity, their presence, or even just their advertisements. But most importantly, whether it’s their grand luminous logo, or the building’s prominent architecture and color palette, these franchises are more or less the same (the menu, the music, the interior design…), wherever you are, be it London, Lima, or Lahore.

Recently, however, a few of these places have begun to shift away from the “architectural stamp” that they use in all their branches, hiring design firms to rebrand their restaurants – and by extension, their image. This bespoke approach can result in outposts that are atypically site-specific, understated, and individual. For users, it may be a point of curiosity; a reason to revisit what you think you already know. For the brand, it’s an attempt to cater to evolving tastes (culinary and otherwise) without having to alter the core product.

When designing a restaurant, regardless of the type of cuisine, two factors must be considered. The first is the narrative, or concept behind the design; the second is the operation and functionality of the space. Designing a restaurant, from interior to façade, is about having a solid concept that encapsulates the restaurant’s identity. In successful cases, this permeates throughout the entire space, even down to the details. To be able to provide customers with a proper experience, many questions have to be answered: what should guests see, hear, or smell when they arrive? How should they enter the restaurant and be seated? How many tables are there and how distant are they from one another? How is the food delivered?

Casual and fast food establishments are all about providing a quick service with a quick turnover – and the operations have, historically, been designed to a science and implemented almost as rigorously.  Upon entering any typical fast food establishment, the first impression is one of lighting and colors. Fast-food restaurants are notoriously well-lit, often relying on stark whites (intended to imply cleanliness) and vibrant shades of red, yellow, and orange (colors known to have an effect on appetite and mood.) Music is played loud and seats are intentionally uncomfortable to dissuade prolonged visits and keep people moving through the space, allowing more customers to comfortably pass through.

In recent years however, fast food restaurants (particularly flagship locations) have shifted away from this approach, instead opting for more less-branded and softer designs. The overall operational system, however, is left intact, as the aim of these renovations is not to change the business or core product, but to catch up with the evolving tastes of the clientele.

Perhaps the most famous example of fast food redesign comes from Rotterdam-based Mei Architects. Their take on the brand, renovating what was once known as “Rotterdam’s ugliest building,” renovated a typical mid-century fast food joint into a glowing light box on the corner of one of the city’s main boulevards. The two-storey structure boasts a spiraling stair and is clad in perforated gold panels, allowing the building to shine in the day and glow after sundown. The building is not just a successful example of brand redesign, but also of timely urban intervention – it was completed at nearly the same time as OMA’s Timmerhuis, located just around the corner.

When Patrick Norguet was put in charge of rebranding the McDonald’s franchise in France, he made sure each branch reflected the nature of their site and catered to people’s needs, all while staying loyal to the McDonald’s brand. The Champs-Elysees location is an exercise in tasteful restraint, moody lighting, and a welcoming atmosphere that extends beyond the register. Since the boulevard is a lavish, high quality area, the vibrant (and occasionally garish) reds and yellows typical of the brand were included only periodically in concrete panels and metal sheets, offering texture and sheen as well as tone.

Where other projects pursued an approach of subtlety, perhaps one of the more architecturally daring projects comes from architect Giorgi Khmaladze. His interpretation of the McDonald’s brand, located in Batumi, Georgia, entwines the architecture of the restaurant with the urbanism of its surroundings. The restaurant, situated on two levels (one partially underground), is a spiral of glass whose back side hides, of all things, a fuel station.

Similarly, Burger King’s Singapore branch also underwent a modern takeover, inspired by the city’s landscape. Design firm Outofstock transformed the Burger King Garden Grill into an Earth-toned, garden-inspired burger joint.

Where Outofstock’s Singapore Burger King used nature as the keystone for their site-specific concept, Starbucks’ in New York City take their inspiration wholly and unabashedly from the urban. The brand has recently reworked multiple brances in the bustling metropolis, fitting their surroundings a catering to their clientele’s design preferences. The result is coffee shops that often aren’t even recognizable as a Starbucks. Their Chelsea location, for instance, is a visual translation of the city’s cultural heritage and art scene. The design is inspired by the coffee plant itself, and incorporates a rotating wall within the space populated with curated art pieces in collaboration with UpriseArt.

Another unique Starbucks branch can be found on the opposite side of the globe in Dazaifu, Japan. Dazaifu houses one of the most significant shrines in Japan; the approach to the town is flanked by a series traditional Japanese buildings. When Kengo Kuma and his office took on the project, the primary goal was to make sure the new structure reflected the surroundings and the deep cultural heritage of the area.

While these examples suggest an evolving approach from the brands, it’s notable that they are changes to architecture, not to product or operations. If the traditionally in-and-out approach to delivery remains, does dimmed lighting and earthy hues make a difference to the user?

The changing tastes of a savvy, typically urban clientele may soon force brands to think embrace design (and redesign) in more profound ways. It’s a good thing that’s what architects do best.